top of page

Women's World Cup 2023

All. About. Women. The biggest sporting event of the year and for the brand. I project managed the entire WWC project overseeing workstreams including athlete storytelling for NAM, Social, Purpose initiates, reactive content, Retail marketing/activation, Media deployment, and more. North America had the unique task of taking down Global direction and making sure it fit NAM's audience and ensured key players on the US team were highlighted. 

bottom of page