top of page

Black Panther: Wakanda Forever x adidas

There is no doubt the highly anticipated Black Panther movie was sure to be a hit! adidas teamed up with the Lead Costume Designer for the film to create bespoke costumes for key characters in the film. Working alongside Disney, our team and I managed PR/content efforts to celebrate the collaboration between the biggest sports brand in the world and a coveted film in the Marvel Universe. Additionally, adidas partnered with Lexus and S.E.E.D design team to create a one of a kind car to celebrate the lead car brand in the movie. I project managed the brand comms team and PR activation project meant to activate in Los Angeles ahead of the film, retail concept activation, and oversaw all cross functional teams activating in various brand categories alongside the film release.

bottom of page