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adidas Originals reset

Resetting the label. It was time to reset the label and remind consumers what Originals stands for. Bridging sport and culture, adidas is the pioneer in carving the path to icons and cultural moments and making way for the next thousand. The team was tasked with iterating Global tools to create relevant moments and content for our NAM market. From retail, social, activations, PR, media, custom partnerships - I project managed end to end in support of the Originals category team.

Superstar Hero Film: HERE

Gazelle Hero Film: HERE

Samba Hero Film: HERE

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